Moodi Founder Kate Gatfield-Jeffries: What It Really Takes To Start A Successful Business In NZ

Kate Gatfield-Jeffries is the founder of Moodi, one of the fastest-growing wellness brands in New Zealand.

Kate started the business straight out of uni, putting every cent she had into the company.

Four years later, Moodi is in supermarkets, selling millions of cans, expanding into Australia and heading for the US. And at the time of recording this episode Moodi is giving away a sexy gold Range Rovers worth $130,000.

All of this success has been due to one thing: Hard work.

Kate is impressive. She is disciplined, driven, thoughtful and incredibly honest about the unsexy parts of being an entrepreneur. Some of the ground we cover includes:

+ Her childhood and the books that inspired her.

+ The 40-year life plan written at 17.

+ The brutal first year of Moodi, and the cringy other name that was on her short list.

+ And why she still carries her teenage goal-setting journal with her when she travels.

This is a great episode for anyone who has ever wanted to start something, build something, or just understand what it takes to go all in on a dream.

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