The Freetrail Podcast with Dylan Bowman

Seth LaReau is a trail runner and finance professional working in the technology industry. On the side, he publishes an informative newsletter called Trail Waves, which has become a key part of my information diet. Trail Waves analyzes the business, economics, and culture of trail running, bringing an informed editorial perspective to contextualize industry news in the sport. This is his first appearance on the podcast.

 

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Chapters:

02:51 Introduction to Seth LaReau and his Career
05:38 The Birth of Trail Waves Newsletter
08:30 Analyzing Saturation in Trail Running
11:19 Differentiation and Demand in the Market
14:17 The Role of Brand in a Saturated Market
17:09 Cultural vs. Commercial Impact of Trail Running
19:58 Media Landscape and Monetization Challenges
22:36 The Future of Trail Running Media and Ownership Dynamics
32:45 The State of Strava and Its Future
40:03 The Growth of Trail Running
47:28 Coaching Opportunities in Trail Running
53:10 Reviving the North Face 50 Mile Championship