Athletics Ontario Running Podcast

In this episode of the AO Running Podcast, we sit down with Lawrence Colsell, co-founder of Montreal-based XACT Nutrition. Lawrence shares how a search for better-tasting trail fuel led his family to launch a sports nutrition brand inspired by a 450-year-old French pâte de fruit recipe - turning endurance nutrition into dessert-worthy, 100-calorie energy bars.
From product design and grassroots race-day activations to building a vibrant running community, Lawrence reflects on a decade of entrepreneurship, brand building, and his personal journey from casual runner to ultramarathoner.

Learn more about XACT at: https://www.instagram.com/xactnutrition

Register to be an Athletics Ontario member: https://athleticsreg.ca/#!/memberships/athletics-canada-road-trail-membership

Register for the XACT Launch at the Hamilton Road2Hope Marathon: https://www.eventbrite.ca/e/xact-nutritions-hamilton-road2hope-marathon-launch-party-at-the-zoetic-tickets-2002069661251?aff=oddtdtcreator